Writing dating headline
We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at
These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.
what features their potential dates are attracted to.
We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.
Finding a date, let alone love, just isn’t easy—even though there are plenty of apps for that.
Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).
But a headline can do more than simply grab attention.
Online dating is like advertising: Know your ideal audience and target them by positioning yourself to be as appealing as possible.This is, unsurprisingly, pretty strongly gendered: There are tons of men who are, say, 36, and list their dating age range from 20 – 35, or women who are 28 and list their dating age range from 29 – 44.If you really won’t date someone your own age (or a few years older or younger), ask yourself what’s going on when you, a 35-year-old grown-ass man, feel like you would have more in common with a woman who just reached legal drinking age than with a woman two years your senior, who is much more likely to be in a similar place career- and experience-wise.We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.
Your headline is the first, and perhaps only, impression you make on a prospective reader.