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Millennial matchmakers use Facebook and Linked In or Tinder and Ok Cupid to recruit thousands of members to their databases.
Most got their start in New York, Los Angeles, or San Francisco, but many are expanding to San Diego, Chicago, Boston, Philadelphia, Washington, D. In all of these places, it seems, there are more and more 20- and 30-somethings spending so many hours in the office that they want to outsource their love lives, just as they outsource everything else in the app era.
It takes a lot of time and energy to meet people and sort it out." Matchmakers relieve some of the anxieties that dating apps create.
For one thing, they make it clear that a date is a date.
Not only was it mortifying that someone had feigned romantic interest in her in order to get a job interview....
She went home, Googled "Palo Alto matchmakers," and wrote an e-mail to the first name that popped up: Amy Andersen.
(The name, Three Day Rule CEO Talia Goldstein explains, was inspired by the film , in which guys waited three days to call a girl after meeting.) "It seemed like a way to help navigate this crazy world," Rachel says.
For these Very Important Daters, Andersen conducts "intensive searches" beyond her database, "hunting" for prospects through social media networks, at fundraisers and galas, and on the nearby Stanford University quad. But the fact that the hefty price tags exist, and that there are people willing to pay up for her services, is a sign of a larger trend. Today, there are a growing number of young people across the country exhausted by using a gajillion dating apps, and a new crop of matchmakers setting up shop to serve them.
"I was a victim to swipe culture; I was being a little bit superficial about it, and the guy I'm dating now, he's really cute, but I don't think that was what I was looking for.
But the more I got to know him, I was like, " Initially, Rachel felt ambivalent about using the service.
When she returned two years later, she found a dramatically different dating landscape.
"Everyone was using all the apps all the time," she explains. You don't know what people want—a relationship, a one-night stand—and you can't really ask.