Great headline for dating site
That’s a measurable difference that significantly impacts the bottom line. It’s because they’re the first lines of your copy that customers read.
They create an initial impression that either draws readers in or pushes them away.
The greater majority of people who read your headline won’t continue reading.
Only the ones drawn in by an attention-grabbing headline will continue on to read the first sentence of your copy. A great headline convinces more people to read your copy while a poor one sends potential customers searching for somewhere else to spend their money.
Even if the rest of the copy is amazing and would convince 3 out of 10 people to buy, if the headline puts them to sleep, only a fraction of the customers who would have bought something will read your copy and make a purchase.
The headline alone can make or break an ad, homepage, or e-mail subject line. If the headline pulls readers in, you’ll make more sales; if not, you’ll be left wondering what happened.
They get the attention of e-retailers with “abandoned carts” while letting them know they’ll get “15% more sales.” It’s clear, it’s specific, and it’s effective.
David Ogilvy summarizes this quite well in the quote above.Convincing your customers to keep reading means the time or money you invest in your copy won’t go to waste.So first, focus on writing a headline that pulls your customers in and compels them to read the first sentence. They’re taught as the “four u’s” of headline writing by a number of copywriters.In cases like this, it’s much better to provide enough specific information to compel readers to continue reading than to write something “clever” that doesn’t give readers adequate information to decide whether or not they’re interested.Here’s another example: With this homepage headline, Rejoiner conveys a specific benefit and singles out who they’re selling to.
The first thing you need to know is the #1 rule for headline writing: The primary purpose of the headline is to get the first sentence read.