420 dating meaning
The event has steadily grown over the years, featuring big concerts from notable musicians like Snoop Dogg, Soja, and 2 Chainz, as well as a wide collection of marijuana businesses as sponsors.The Cannabis Cup is only one of many events, which also include comedy shows (like Cheech and Chong), marijuana-friendly speed dating, and trade shows for glass pipes and bongs, offering businesses and celebrities various opportunities to push their products and brands.
Whatever its origins, 4/20 has become a massive holiday for cannabis aficionados.
As a result, marijuana businesses are looking to leverage the holiday to find more ways to sell and market their products.
This puts 4/20's current iteration in sharp contrast with the holiday once embraced by a counterculture movement that was largely made up of hippies and others who decried greed, corporate influences, and all things mainstream.
Businesses are also trying to take advantage of the holiday. And our company is going to let everyone know about it." Originally 4/20 was a counterculture holiday to protest, at least in part, the social and legal stigmas against marijuana.
Eddie Miller, CEO of Invest in Cannabis, which seeks to bring investment into the marijuana industry, previously told me that his company was trying to build and sponsor major 4/20 gatherings around the country — similar to what other companies, some of which Miller has been involved with, have done with holidays like St. "Our perspective is 4/20 is a real holiday — no smaller than St. Marijuana legalization undercuts that purpose: As big businesses and corporations begin growing and selling pot, marijuana will slowly lose its status as a counterculture symbol — and that, Humphreys of Stanford University speculated, could bring the end of the traditional, countercultural 4/20.
What 4/20 Back in the 1970s, 4/20 was part of a smaller counterculture movement that embraced marijuana as a symbol to protest against broader systemic problems in the US, like overseas wars and the power of corporations in America.